05' - S/S + F/W

05 F/W

• he collection mostly focuses on using the principle of Novelty. (Brown, Grey)
• Those design are in a shade color.
• This collection are used the Analogic and Complimentary Color Scheme
• And just few designs are used the brightness color which are in pink to reach the contrast feeling.

05 S/S

• Those design are used the primary color
• The colors used are Complementary Color in high chroma and low value.
• There are different color use of Women’s and Men’s wear.
• For women, the collection mostly use is single split complementary (Orange, Yellow, Blue-Violet) and Analogous(Yellow, Green, Blue), which in the principle oforder.
• For men, the collection mostly use is the Principle of Familiarity.(Sky blue, White)

04' - S/S + F/W

04' F/W

• For continuing the SS2004, the collection change from high chroma to low chroma gradually
• The number of hues per outfit decrease across the collection
• Contrast color to analogous to mono chromatic
• 2 major color always 1:1 in one outfit (balance the feeling)
• Feeling: most give young and active, some are calm feeling

04 S/S

• High chroma, high value,
• More than 5 hues per outfit
• The collection change from warm color to cool color gradually
• The value change from low to high gradually
• Principle of order: different hues with same chroma and value per outfit to make harmony feeling
• Feeling: energetic, hot, active, young and positive
• Olympic year
• Economic become better and better

03' - S/S + F/W

03 F/W

• Most of hues are High Chroma and Low Value
• Mono-Chormatic
• Analogous
• Achromatic
• Familiarity color
• Harmony color
• Most of the outfit applies more than 5 hues

03 S/S

• High Chroma, High Value
• More than 5 hues per outfit
• Mono-Chormatic
• Analogous
• Achromatic
• Aggressive color
• Familiarity color
• Emphasis of color

02' - S/S + F/W

02 F/W

• Mono-Chormatic
• Analogous
• Familiarity color
• Principle of order
• Most of the color are Low Value

02 S/S

• Mainly used analogous colors in red, pink, orange, brown, blue, and violet
• There were some monochromatic colors coming with some neutral color
• The Tertiary colors were used but in high value
• Its designs most of them were in same proportion, similar value and chroma

01' - F/W

01 F/W

• Low chroma
• Low value
• Split complementory with high chroma color
• Black color is used as the main color in the color family
• Most of outfits are harmony color matching with the principle of order
• Similar moods
• Some outfits use contrast color family
• Usually monochromatic
• Feeling: calm, sad, dark and heavy
• Many attack happen this year and military activities

Marc By Marc Jacobs - The Designer, The Brand

In the following posts, our group is going to have a research study on the fashion brand - Marc by Marc Jacobs.

Marc Jacobs (born April 9, 1963 in New York City) is an American Fashion designer.
He is the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs.
Jacobs is currently the Creative Director of the prestigious French design house Louis Vuitton.
He is also known as the ‘crown prince’ of the fashion world.

Marc By Marc Jacobs
The Marc by Marc Jacobs collection includes Women, Men, Timepieces and eyewear collections.

This collection includes many of the designer's coveted details, including vintage lines, girly details like puff sleeves and quirky oversized buttons. His cult brand of retro-chic is also stamped on a must-have accessories line, which includes bags, shoes and off-beat timepieces.


The LOGO
Black “MARC” Follow by grey “BY MARC JACOBS”
Which is in Acromatic Color Scheme!!

The Packages

Not just the logo,
even the shopping bag and the shoes box are in Black and white.

Need more proof for his "Achromatic" addiction?
Here are some photoes of Marc Jacobs......

The Colors used in the photoes were mainly variations in lightness and darkness of black, gray and white.

This scheme depends on contrast.
It not only presents a professional impression but also looksclean and elegant but produces a stark, harsh effect, often meant to portray surrealism.
Some colors were added as an accent(Red and blue).

Here are the advertisement of Marc By Marc Jacobs's Vintage Line.

We can see the photos were adjusted to low hue, low intensity and in low value to give a vintage look.

Class Exercise 3

I only apply the Analogous Color to fill up those stores but with different style


First Store
I want to bring out some Africa prairie style, so i use light gree to the floor with yellow wardrobe and fill the dead skin in orange.


Second store
I want to create the 30' Shanghai look, so that's why i use the brown for the wardrobe, light yellow as the floor, red and purple as the other