2008年11月27日星期四

The Color Journey x MMJ

The Color Journey x MMJ
Congratulation on complete this long way journey. (Clap x 10000000000…time please.)

You know, our group is seems to get loss from day one but argue all the time. Because some of us (maybe 6 of us) don’t know need to analyze what, to explore what, how to work it out and even to select a brand, we still have to vote for a thousand time to make it. Sounds so crazy, right?
But the funniest and craziest thing should be: Six of us punished by Robert for an hour!!!! And after that they all feel great and happy, except me!!!… Auh, are you kidding me O_O??? But anyway…we did catch up all stuff after that, so maybe we really need it!
So we plot out all color of each season and analyze them, but we keep arguing for those details. Sometime, I do really up sad for that, because we never success to make a final decision during the meeting but arguing.
But now, all becomes our happiness memory and our relationship get must closer after it.
All I can say is: No Pain No Gain!!!

Conclusion
According to analysis of all season and color of MMJ, it mainly based on Achromatic Color, Primary Color, Analogous Color in Red + Violet + Blue and Split complimentary Color in Red + Violet + Blue + Yellow, Balance of Color and Harmony of Color for their further development.

But we discover its color family may shift as a new cycle after 4 to 5 seasons,
You can compare the 07’ S/S to 02’ S/S, and 08’ S/S to 03’ S/S.
You will see that it just got a very slightly change of the hue, value but with the same color schemes (analogous color or complementary color, etc).

And the second interesting case is about the continuation of the color in coming season. The same hue with various levels of fullness, different tints or shades, etc.
For example: the sky blue comes up on 06’ S/S and the iced blue comes up on 07’ S/S in

The final element that we found is MMJ likes to use the accent color to enrich the whole collection, but the accent color still follows the main color direction.

Forecasting MMJ 09’ F/W

Individual part of Color:

I basically remain all MMJ color in my fall winter collection, but I add a deep green as my accent color. So that will get 11 main color and 9 accent color in the whole collection.

Main Color:
1. Black
2. White
3. Cool Grey
4. Warm Grey
5. Crimson
6. Deep Orange
7. Yellow
8. Deep Green
9. Prussian Blue
1
0. Process Blue
11. Violet


Accent Color:

1. Black
2. White
3. Cool Grey
4. Cadmium Red
5. Pale Orange
6. Ice Yellow
7. Indigo
8. Purple Grey LT.
9. Mahogany LT.

Individual part of design:
Base on MMJ’s design direction is more cheap and chic, so I draw 3 set various skirts and pants, jacket, scarf, hat, belt, sunglass for 09’F/W
And here is the best combination:
In the first outfit:
Apply the monochromatic Color in blue as the base and matched with Achromatic Color.
Knit Top: Prussian Blue
Skirt: Process Blue
Scarf: Cool Grey + While
Su: Black
Shoes: Inidgo

In the second outfit:
Apply the Analogous Color + Achromatic Color.
Put the Crimson on the jacket’s edge to let people more focus on the top.
Hat: Purple Grey LT
Jacket: Purple Grey LT with Crimson
Skirt: Black
Shoes: Mahogany LT.


In the third outfit:
Apply the Analogous Color + with Yellow
Put the Yellow belt on the low waist level can shift the focus point in the middle
Inner Knit Top: Prussian Blue
Outer Knit Top: Process Blue
Belt: Ice Yellow
Skinny pant: Prussian Blue

In the fourth outfit:
Apply the Achromatic Color + Yellow
Mix the yellow with black can bring the cool but funky style and put the yellow as the details will more easy to catch people attention.
Sunglass: Black
Top: Yellow
Jacket + Pant: Black + yellow
Shoes: White

In the fifth outfit:
Apply the Achromatic Color + Complimentary Color
Focus Point: on the waist level
Scarf: Cool + Warm Grey
Dress: Black with Deep Green Pattern
Belt: Cadmium Red
Shoes: Deep Green

In the sixth outfit:
Apply the Analogous Color + Achromatic Color
Focus Point: Bottom
Hat + scarf + Knit Top: Black
Outer Jacket: Violet
Skinny Pant: Crimson
Shoes: Mahogany LT.

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