Marc By Marc Jacobs - The Designer, The Brand

In the following posts, our group is going to have a research study on the fashion brand - Marc by Marc Jacobs.

Marc Jacobs (born April 9, 1963 in New York City) is an American Fashion designer.
He is the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs.
Jacobs is currently the Creative Director of the prestigious French design house Louis Vuitton.
He is also known as the ‘crown prince’ of the fashion world.

Marc By Marc Jacobs
The Marc by Marc Jacobs collection includes Women, Men, Timepieces and eyewear collections.

This collection includes many of the designer's coveted details, including vintage lines, girly details like puff sleeves and quirky oversized buttons. His cult brand of retro-chic is also stamped on a must-have accessories line, which includes bags, shoes and off-beat timepieces.


The LOGO
Black “MARC” Follow by grey “BY MARC JACOBS”
Which is in Acromatic Color Scheme!!

The Packages

Not just the logo,
even the shopping bag and the shoes box are in Black and white.

Need more proof for his "Achromatic" addiction?
Here are some photoes of Marc Jacobs......

The Colors used in the photoes were mainly variations in lightness and darkness of black, gray and white.

This scheme depends on contrast.
It not only presents a professional impression but also looksclean and elegant but produces a stark, harsh effect, often meant to portray surrealism.
Some colors were added as an accent(Red and blue).

Here are the advertisement of Marc By Marc Jacobs's Vintage Line.

We can see the photos were adjusted to low hue, low intensity and in low value to give a vintage look.