04' - S/S + F/W

04' F/W

• For continuing the SS2004, the collection change from high chroma to low chroma gradually
• The number of hues per outfit decrease across the collection
• Contrast color to analogous to mono chromatic
• 2 major color always 1:1 in one outfit (balance the feeling)
• Feeling: most give young and active, some are calm feeling

04 S/S

• High chroma, high value,
• More than 5 hues per outfit
• The collection change from warm color to cool color gradually
• The value change from low to high gradually
• Principle of order: different hues with same chroma and value per outfit to make harmony feeling
• Feeling: energetic, hot, active, young and positive
• Olympic year
• Economic become better and better