The well known traditional pattern of Burberry is called Haymarket check and its pattern is mainly component by black, white, light brown and red.
What makes it can be that attractive 
 - Achromatic color combination 
 - Analogous color combination in contrast value + chroma
 
And that's the "Perfect Formula", 
Here i got two more pics to proof it, so let's see is that ture
 
eg.1 
 eg.2
 
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