The Color Journey x MMJ

The Color Journey x MMJ
Congratulation on complete this long way journey. (Clap x 10000000000…time please.)

You know, our group is seems to get loss from day one but argue all the time. Because some of us (maybe 6 of us) don’t know need to analyze what, to explore what, how to work it out and even to select a brand, we still have to vote for a thousand time to make it. Sounds so crazy, right?
But the funniest and craziest thing should be: Six of us punished by Robert for an hour!!!! And after that they all feel great and happy, except me!!!… Auh, are you kidding me O_O??? But anyway…we did catch up all stuff after that, so maybe we really need it!
So we plot out all color of each season and analyze them, but we keep arguing for those details. Sometime, I do really up sad for that, because we never success to make a final decision during the meeting but arguing.
But now, all becomes our happiness memory and our relationship get must closer after it.
All I can say is: No Pain No Gain!!!

Conclusion
According to analysis of all season and color of MMJ, it mainly based on Achromatic Color, Primary Color, Analogous Color in Red + Violet + Blue and Split complimentary Color in Red + Violet + Blue + Yellow, Balance of Color and Harmony of Color for their further development.

But we discover its color family may shift as a new cycle after 4 to 5 seasons,
You can compare the 07’ S/S to 02’ S/S, and 08’ S/S to 03’ S/S.
You will see that it just got a very slightly change of the hue, value but with the same color schemes (analogous color or complementary color, etc).

And the second interesting case is about the continuation of the color in coming season. The same hue with various levels of fullness, different tints or shades, etc.
For example: the sky blue comes up on 06’ S/S and the iced blue comes up on 07’ S/S in

The final element that we found is MMJ likes to use the accent color to enrich the whole collection, but the accent color still follows the main color direction.

Forecasting MMJ 09’ F/W

Individual part of Color:
I basically remain all MMJ color in my fall winter collection, but I add a deep green as my accent color. So that will get 11 main color and 9 accent color in the whole collection.

Main Color:
1. Black
2. White
3. Cool Grey
4. Warm Grey
5. Crimson
6. Deep Orange
7. Yellow
8. Deep Green
9. Prussian Blue
10. Process Blue
11. Violet


Accent Color:
1. Black
2. White
3. Cool Grey
4. Cadmium Red
5. Pale Orange
6. Ice Yellow
7. Indigo
8. Purple Grey LT.
9. Mahogany LT.

Individual part of design:
Base on MMJ’s design direction is more cheap and chic, so I draw 3 set various skirts and pants, jacket, scarf, hat, belt, sunglass for 09’F/W
And here is the best combination:In the first outfit:
Apply the monochromatic Color in blue as the base and matched with Achromatic Color.
Knit Top: Prussian Blue
Skirt: Process Blue
Scarf: Cool Grey + While
Su: Black
Shoes: Inidgo

In the second outfit:
Apply the Analogous Color + Achromatic Color.
Put the Crimson on the jacket’s edge to let people more focus on the top.
Hat: Purple Grey LT
Jacket: Purple Grey LT with Crimson
Skirt: Black
Shoes: Mahogany LT.


In the third outfit:
Apply the Analogous Color + with Yellow
Put the Yellow belt on the low waist level can shift the focus point in the middle
Inner Knit Top: Prussian Blue
Outer Knit Top: Process Blue
Belt: Ice Yellow
Skinny pant: Prussian Blue

In the fourth outfit:
Apply the Achromatic Color + Yellow
Mix the yellow with black can bring the cool but funky style and put the yellow as the details will more easy to catch people attention.
Sunglass: Black
Top: Yellow
Jacket + Pant: Black + yellow
Shoes: White

In the fifth outfit:
Apply the Achromatic Color + Complimentary Color
Focus Point: on the waist level
Scarf: Cool + Warm Grey
Dress: Black with Deep Green Pattern
Belt: Cadmium Red
Shoes: Deep Green

In the sixth outfit:
Apply the Analogous Color + Achromatic Color
Focus Point: Bottom
Hat + scarf + Knit Top: Black
Outer Jacket: Violet
Skinny Pant: Crimson
Shoes: Mahogany LT.

Forecasting ~ 09 F/W collection of MMJ

Collection of 09 F/W MMJ
After the thousand experiment, I think here is the best performance.....

Main Color Accessoriess

It drive me crazy.......but it let me know practics make perfect

Questionnaire

Part A: Consummer's lifestyles & mass Customization

Schoolmate A
Lifestles: Relax, Clubing, Active, High tes, Sing K, Watch Drema...
Mass Customization: Adidas, one star, cons, westwood, hem,porter...
Color Preferences: Black Dark, Blue and Brown


Schoolmate B
Lifestyles: active, Sporty, bored, like to paly the pc games and watch movies...
mass Customization: Adidas, converse, epc, ppf 2%...
Color Preferences: off white, brown, purple, green, black, navy...

Part B: Designing a feedback form

1. what's your hobbies?
2. what music you like?(will you dress like that kind of music? ie, Punk look)
   
3. which fashion brand you prefer?
4. do you read the fashion magazine all the time? (if yes, then what are they)
5. can you descrbe your shopping taste.
6. what's your favourite movie(s)?
7. what web site you searching the most?
8. will the cut or style affected you to to buy the garment?
9. you concern the price more then the style, color or ?
10. will you dress like the public/ your idol ?
11. which country you want to travel ?
12. counld you tell me your income range?
13. how much did you spend on fshion per a month?
    

Class Exercise 4

in this Exericse i only show the better 15set out of 30 on my blog, and select the the best one in it.
Color Family : Achromatic Color ( Black and Grey) + Complimentary Color ( Yellow and Purple) + Analogous Color (Blue and Purple) + Monochromatic Color ( Purple and Light Purple)



and here is my best outfits

Jacobs and Contemperary Art

Jacobs and Contemperary Art

Marc Jacobs is known for his sartorial fashion interpretations of trends in contemporary art.

The story begins where there’s one day in 2002, Jacobs was distractedly flipping through a christie’s auction catalog when he came across Kilimnik’s Mary Calling Up a Stone 1996, a portrait of a dark-haired young woman. For some reason, the canvas called out to the designer. Who’d never purchased a work of art before. Soon he’s travelling to international art fairs. Befriending dealers and artists.



His inspiration:
Quotes of Fashion Statements by Marc:
Jacobs isn't looking for deeper resonances to his new Edward Gorey vision. "It's just what turns me on," he says. "I am not waking up, reading The New York Times, and then putting that into my collections. I am not holding up a mirror to the world. I don't believe that's what fashion is about. It's about fantasy."
…. "Oh, I always think it's silly to talk about themes and inspirations," said Jacobs with engaging frankness. "The collection's just always about this youthful, angelic, idyllic army. It's comprised of a lot of things—big plaids, layered woolliness, gangly stockings—but really, it's all about how people will break it down and wear it in their own way."
Marc Jacobs’ brain is feed on art, fashion, music and encounters.

Contemporary Art:
- American contemporary artists

Elisabeth Peyton
who depict people's inner lives with a strange beauty

Steven Sprouse (graffiti bag)
Richard Prince
Rachel Feinstein

Jeff Koons
Jeffrey Deitch
Damien Hirst
Martin Kippenberger
video work of T.J. Wilcox
Edward Gorey
Japanese artists

Yayoi Kasama草間彌生
Takashi Murakami村上隆

Teamed up with Japanese artist Takashi Murakami to produce the accessories for the spring–summer 2003 collection of Louis Vuitton.

Together with Murakami, Jacobs produced “eye love”, a collection of handbags that merged Vuitton’s traditional monogrammatic canvas—its beige and brown motif that included shapes of diamonds, stars, and flowers along with the company’s initials, LV—with Murakami’s modern, colourful pop-art graphics.

The “eye love” handbags became instant collector’s items.

Here is a video about Jacobs's Craze for comtemporary art




Art Auctions:
After fashion show he regenerates his creative strength by watch contemporary art works, go to auctions and building up his art collection and prepare for his next fashion collection.
Encounters, Friends

Sofia Coppolar
Marc Jocob's best friend and muse, Sofia Coppola."She is young and sweet and beautiful," Marc Jacobs has said. "The epitome of this girl I fantasize of."On set, Coppola sports a tomboy's jeans and designer sweaters; off, she wears girlish clothes that perfectly suit her gamine-like frame—baby-doll dresses, ballerina flats, and when the Academy calls, a Marc Jacobs column gown.


Jacobs:


On the cover of Interview magazine, Marc Jacobs, styled to look like Warhol. So, is Jacobs appropriating popular culture and turning it into fashion, as Warhol turned popular culture into art? Jacobs plays this down: "I'm just me. I do my thing," he says. "Who cares what the references are? I hate references, they're boring. If a girl wants to wear it, then it's valid.






It is said that Marc Jacobs's living room is accented fluffy white life-size sculpture of a sheep (the work of Claude and François-Xavier Lalanne) … From where he was sitting on the sofa, Jacobs could see works of art by Andy Warhol, Francis Picabia, Georges Braque, John Currin, Elizabeth Peyton, David Hockney, Ed Ruscha, and Richard Prince.



Owing to his craze on Comtemporary Art, we can always see his influence from comtemporary art on LV, Marc Jacobs and Marc by Marc Jacobs' collections as well!

His Fans :

Bryan Boy—Marc designed a handbag name after his super fans called the BB bag.
http://08539085d.blogspot.com/2008/10/www.bryanboy.com/

Grunge Look:
Miscellaneous:
He has a habit of asking everything in multiple colours. Thus, every pair of shorts and jackets appear at least in six different colours, but not all would be shown.
Inspired by macaroons, Yayoi Kasama’s polka dots, bottle tops or even plates; he and his design team were laying pastel leather dots on a bag model for hours to examining the design.
References:
Bibliography for "Marc Jacobs: what's art? What's fashion? A business artist blurs the boundaries"
http://findarticles.com/p/articles/mi_m1285/is_5_38/ai_n25470231
Marc Jacobs & Louis Vuitton
http://www.amazon.com/Marc-Jacobs-Louis-Vuitton-Full/dp/B00104Z8DO
Style.com
American Vogue September 2005
Marc Jacobs & Louis Vuitton (2007)
http://www.amazon.com/Marc-Jacobs-Louis-Vuitton-Full/dp/B00104Z8DO

Conclusion Of Marc By Marc Jacobs

According to analysis all the season and its color family, we believed that the brand is usually based on

[1] Achromatic Color,




[2] Primary Color,




[3] Analogous Color in Red + Violet + Blue and




[4] Split Complimentary Color in Red + Violet + Blue --> Yellow,




[5] Balance of Color, and
[6] Harmony of Color
for further develop their collection.


Color Family of the collection

[2] Continuation the current color into the coming season.
You can easy to find out this element; especially after 02’F/W, some of those color just get a slightly difference between all seasons (i.e. same hue with various level of fullness, etc)

Due to the principle of Harmony would be easier to bring the boredom or conflict, and the direction of Marc by Marc Jacobs (compare with the main line, MMJ is much more cheap, chin also energetic). That’s why we decived into base color family and second color family to give another analysis.

[3] Accent Color
The Accent color family also follows the main principle,

[1] Achromatic Color,

[2] Primary Color,

[3] Analogous Color in Red + Violet + Blue and

[4] Split Complimentary Color in Red + Violet + Blue --> Yellow,

Color Family for accessary

So what’s the difference between them???
Its all about the color is artificial or not.
The artificial color in the principle which call Novelty; it’s argues to the harmonious or balance color but the unexpected combination do can draw people’s attention.

So what will happen if the main and accent color family combined together?
It will appear……
- Monochromatic,
- Contrast,
- Analogous,
- Complimentary, Double Complimentary, Adjacent Complimentary,
- Single/Double/Triad/Tetrad Split Complimentary,
……………………………………………………………………
………………………………………………………..
………………………………………….

No matter how many combinations or possibility there are, but this brand will still keep on using the Main color family and the theories to further develop their collection!!!

Color Families

Color Families of 2001-2009 Collections

Color Families of 2001-2009 Collections

09' - S/S

09 S/S

• the designer use tertiary color
• This collection can be divided into 2 parts
• Part 1 uses low value, low intensity and low hue color
• While part 2 uses warm color with high hue, high value and high intensity
• The special arrangement of this fashion show gives a psychophysical effect of youth action and energetic
• You can always found analogous colors scheme in most of the outfits
• Some for the complementary colors scheme as well.

08' - S/S + F/W

08 F/W

• he main color used is black
• Most of the colors used were dark and dull color with a few bright colors to add highlight effect on the collection
• Complementary colors scheme (eg: Black with green, Black with yellow) can always be found
• But most of them were with analogous color scheme
• The colors used were with tertiary colors, with low hue, low intensity and low val

08 S/S

• Dark blue, grey and yellow are the domain color in this collection (Dark blue: 23 times, Grey: 11 times, Yellow: 7 times)
• Complementary color scheme always happened in individual outfits
• Adjacent complementary happened too
• Most of the colors used were with high chroma, high hue and high intensity.

07' - S/S + F/W

07 F/W

• There were brown and blue and neutral colors as its main colors for analogous matching
• But adjacent colors were red, green, orange and violet used in accessories
• The clothes mostly were in dark colors of tertiary colors in high chroma and low value

07 S/S

• It mainly used analogous colors in dark red, green, brown, blue, and violet
• In some designs, there were some monochromatic or achromatic colors decorated by some accessories in complementary colors
• They were in light tertiary colors but in high value and low chroma
• Also, it was using the familiarity color tone in its collection

06' - S/S + F/W

06 F/W

• Almost all navy and black, with a glimpse of red and occasionally white
• Tints and shades of blue (monochromatic) and achromatic colors to create a subtle color scheme
• The designer made use of the contrast of color principle to create point of interests in the collection
• Put flashes of red and the whole collection became more vivid
• Black and navy is suggested in the spring summer collection, at the later half of the runaway show.

06 S/S

• Mostly in pastel colors (tints)
• With shots of black and navy and a little bit of yellow and magenta at the print patterns, belt or waistband
• This is an example of harmony of color with contrast of color to break the rule.

05' - S/S + F/W

05 F/W

• he collection mostly focuses on using the principle of Novelty. (Brown, Grey)
• Those design are in a shade color.
• This collection are used the Analogic and Complimentary Color Scheme
• And just few designs are used the brightness color which are in pink to reach the contrast feeling.

05 S/S

• Those design are used the primary color
• The colors used are Complementary Color in high chroma and low value.
• There are different color use of Women’s and Men’s wear.
• For women, the collection mostly use is single split complementary (Orange, Yellow, Blue-Violet) and Analogous(Yellow, Green, Blue), which in the principle oforder.
• For men, the collection mostly use is the Principle of Familiarity.(Sky blue, White)

04' - S/S + F/W

04' F/W

• For continuing the SS2004, the collection change from high chroma to low chroma gradually
• The number of hues per outfit decrease across the collection
• Contrast color to analogous to mono chromatic
• 2 major color always 1:1 in one outfit (balance the feeling)
• Feeling: most give young and active, some are calm feeling

04 S/S

• High chroma, high value,
• More than 5 hues per outfit
• The collection change from warm color to cool color gradually
• The value change from low to high gradually
• Principle of order: different hues with same chroma and value per outfit to make harmony feeling
• Feeling: energetic, hot, active, young and positive
• Olympic year
• Economic become better and better

03' - S/S + F/W

03 F/W

• Most of hues are High Chroma and Low Value
• Mono-Chormatic
• Analogous
• Achromatic
• Familiarity color
• Harmony color
• Most of the outfit applies more than 5 hues

03 S/S

• High Chroma, High Value
• More than 5 hues per outfit
• Mono-Chormatic
• Analogous
• Achromatic
• Aggressive color
• Familiarity color
• Emphasis of color

02' - S/S + F/W

02 F/W

• Mono-Chormatic
• Analogous
• Familiarity color
• Principle of order
• Most of the color are Low Value

02 S/S

• Mainly used analogous colors in red, pink, orange, brown, blue, and violet
• There were some monochromatic colors coming with some neutral color
• The Tertiary colors were used but in high value
• Its designs most of them were in same proportion, similar value and chroma

01' - F/W

01 F/W

• Low chroma
• Low value
• Split complementory with high chroma color
• Black color is used as the main color in the color family
• Most of outfits are harmony color matching with the principle of order
• Similar moods
• Some outfits use contrast color family
• Usually monochromatic
• Feeling: calm, sad, dark and heavy
• Many attack happen this year and military activities